The new Ai Darling makes waves in Licron Valley. It is called confusion, and in terms of reports, both meta and apple have examined them. An amazing amount of $ 14 billion following funding, the launch is honored as a contribution to the Revenue of Google’s search.
But here is the item: especially summarizing the web results and sends you your links.
So why?
Confusion has paid “the answer engine.” He asks a question, and uses large-language models to measure a summary of the person who is heard by the people, complete in footnotes. Actually chatgt and bibliography. You may request the best books about France Reformation or the violation of the law. In seconds, it produces a category in links to Wikipedia, news stores, or red fibers.
Its pitch is clean, free, chatbot driven by expiration. No SEO Junk, no scroll.
But critics say that there is little more than the glorified haste around Google and Opis in Opelai, with a low tech of many smoke. It is fast, clean, and soft. But, they argued, in its hole, especially to rearrange the Internet.
Big Tech’s Obsession
That didn’t set up the hype. In May 2025, San Francisco, a company based on California closed another $ 500 million coins, Jeff Beyzos Fund of December 2024.
And now, tech bullying go around. According to Bloomberg, Apple held talks about getting confused. Meta also looked at the movement, although no official guidance is guaranteed.
Logic is clear. Confusing and seems to be as a “Google Killer,” especially among the technical enthusiasts and x users. Traffic on its site and bloom over the past months. The company now provides Chrome Extension, mobile app, and Pro app that provides users to access A-Tier Ai models such as GPT-4 and Claude.
Nevertheless, it is not clear what I really made is made up for the confusion that costs $ 14 billion, without the fact that it rides Ai Wave.
Why is AI Skeptics in Swimming their eyes
For AI Skeptics, an active increase is another example of the hype. The site does not train its models. It does not make new infrastructure. It doesn’t change to search. To give the interface set to ask questions and get the summers produced by AI deducted from community websites.
There are also how confusion is there. Many news organizations, including New York Times, Forbes, and stringed, blaming the Company Compatibility Company without the right logic. Reporter and publishers warned that this type of AI-Powerch Search experience threatens to cannibalize traffic.
On June 20, BBC became a recent threatening area against DellePrity AI, allegedly the company uses the Ai Model, in terms of financial time.
Do Do Arinivas described the company as “the Aghgregator of information.” On July 2024, the Start introduces the money sharing program to deal with backlash. “We have always believed that we can create a system where the Internet wins,” Srinivas said at the time.
So why gold rush?
Simple. Search for money. Google found $ 50.7 billion from advanced advertisements in the first quarter, year 9.8% a year of the year. If confused can be convinced of even a small share of users to change, then place money that the experience is real danger. Apple NEMETA, both increasingly recognize trust in Google, see confusion as a quick track in the AI search racation.
But statistics go deeper. Anyone who controls the next search interface control the user. Just as Google replaced Yahoo, confusion can replace Google. That is why Big Tech wants inside, even if it is completely clear that they buy it.
