Why is it a big brand agreement

00:00 Pras Seammanan
We are in a state of quail to the Infinitian area. I’m here now by Tshago Castro, the American head here in Infiniti, with a new car, QX65. Now, it’s a concept but we will see the same car. Talk to me why this product is very important to the Ultra space competitive in the middle of the SUV Space.
00:16 Thiago Castro
First, thank you for joining here, pras. It is a shadow to be with you here. QX65 is a monograph, good cars you see. Uh we try to attack the majority of the industry, in fact in the luxury industry, with a true Suv, a sexy SUV. Um so that the event here. Showing a car in front of many people. This is just as you mean, uh but gives you a good idea that coming to the spring next, 2026.
00:57 Pras Seammanan
So, but, but the next spring, right. Therefore, but but the infiniti or middle, II believers, of the Renaisssa of the product. Talk to me about what and how the QX type is in this vision.
01:07 Thiago Castro
Certainly. So we are in the middle of the product renewal of the product that really started with QX80 uh last year. This car is designed to build impetus. We actually had the best seven months that have been sold for QX80. So the wonderful moment. Uh now variable to introduce new QX60. That is our third line of SUV Uh thin than QX80. Uh and you’re doing very well. Both rise all year round. And next year, we launched QX65. And the goal now as we accelerate the future to introduce one car a year for future future.
01:51 Pras Seammanan
So you said, you know, a solid 80 sales, which is the full side back there. It’s the most popular part in America. But the fully of all the yennssan, you know, he had a bad patch and a coming list in this regard. What kind of game plan where to get that, two types of modern way here in the United States?
02:13 Thiago Castro
So first, yes, no one can only say we didn’t have a hard year last year. It is very clear. Uh but here is an important part. We have a clear understanding that needs to happen. There is a full alignment in the global group and the Regional Leadership, so Unissan to be strong, infinity requires stability. So we will invest in the right product and the right moment. Uh today, in addition to QX65, you can see two QX80 cars. So this is our flag model. What we’re trying to do is a look at the market, what do people really like. We look at two sides of the spectrum. Another pack of QX80 tracks. Tracks pack think finding our current engine and horses increase and torque over 50%. Torque up to 750. So think about it. Then there is a horse’s mighty is 650 plus. But not the voice plus is just again, you know? So I understand, good competitive features here.
03:58 Pras Seammanan
Certainly. Uh with infiniti and comparison type of competition. But the infiniti is a Japanese automaker and exists worldwide, various tax prices is the matter these days in the automotive field. Do you have a Japanese agreement in the US with 15% of people who help, but not about Mexican and Canada. Where do you live there? How do you fight tax rates from the Infiniti view?
04:25 Thiago Castro
Yes, the first step in us was to understand product portfolio and how we can do it. Therefore, for example, QX50, we had to make a slight production in the US. Uh and but in Canada there is a lot of opportunity. So we send more cars there. We also increase the production of QX60 built here in the US. Good news, for example, the QX65 behind us will be built here in the US. It is very important to us to increase the parable. He, however, continues to speed up the atmosphere for example in the flag model UH I just mentioned. We want to continue bringing them on and never stops, you know. Customers responded to the best and we need to bring a car.
05:16 Pras Seammanan
So even if he has built abroad in the face of tax prices, he is able to sell the product and maybe take some of the costs.
05:25 Thiago Castro
Certainly. Then point to knowing, what opportunity is the example to reduce all costs elsewhere. There are other things you can do. So it is a challenge that comes out of UH certainly. Uh but we have to do this.