The recent sales tools for the Reddit Franded was introduced and refers to strong advertising growth. In the latest Kota in June, the Social Media Company reported 78 year income over 55 million, 93 percent came from advertising, the company reported yesterday (July 31). To emission, the CEO Steve Huffman tells analysts in earnings One great advertiser plans to install Reddit’s Ai AD tools next year and one client said the tools received a part of the customers previously not available.
Introducing in June, new products-reddit products, which includes user involvement in posts and comments, and summarized discussion, which include the actual user view in advertisements – get warmly.
“We found them without the door and I think they were well received,” the Chief Chief of Reddit Jen Wong cried in the discovery of yesterday. “We are very happy to see broad broad approval and impact on them.” WONG has added that the Reddit value of advertising accounts were built by 50 percent in the quarter of April – June.
Without advertising, the Reddit brought $ 35 million primarily from AI feasts, including partnership with Google. The agreement, signed in the past year, allows Google to train its models in Gemin Ai using the broadcast history of the people. By returning, the Reddit wins access to the Vertex Ai platform, which has intensified the appearance of red posts on Google search results.
Reddit also built its tools held by AI. Last year he took out red answers, a Vertex Ai Confidential Interviewer to define the user’s questions. Later June, red answers have grown into users of six weeks weeks – five times over the year before.
That growth has restarted a better understanding of the depth of its content and the opportunity to express. “For our product, we see that the corpus is deep and broad, that I think we have seen before we have made Reddit answers,” Huffman said. “There is a good chance to provide users broaden views and various different questions, which I think is an important category for users online questions.”
Making Reddit Answers are very large in the user experience, the company plans to install its interest boxes available with Reddit search answers on the app’s home page. “What we build this year will have a product that starts to customize, removing as many obstacles as possible from a new user to start getting their Reddit Home,” Huffman said.
While Reddit’s Ai tools and the successful ad successful business, some analysts are always monitoring. The Redburn Atlantic warned that Reddit’s trust in Google can end up limiting its growth powers, including its strengths that attract new users.
In the meantime, a platform users foundation continues to grow. At the end of June, the Reddit had 110 million workers, 21 percent from the same time last year.
